FAQs

  • An executive creator is not an influencer.
    It’s a leader who:

    • Articulates strategic thinking publicly

    • Shapes industry narrative

    • Builds trust through transparency

    • Contributes insight that strengthens organisational credibility
      Their content becomes intellectual capital for the organisation.

  • LinkedIn is now the primary arena where business reputation is built and measured.
    Executives estimate that 43–44% of a company’s market value is directly tied to senior leadership reputation.
    A visible leader signals transparency, competence, and strategic clarity. All of which strengthen stakeholder and shareholder trust.

  • Strong executive content outperforms corporate marketing:

    • 73% of B2B buyers find thought leadership more credible than traditional marketing.

    • 86% are more likely to invite a company into an RFP when leadership publishes high-quality content.

    • 60% are willing to pay a premium. City&Signal
      Executive visibility shortens sales cycles, strengthens trust, and creates commercial advantage.

  • Competitors’ executive content directly influences your existing customers:

    • 70% of C-suite leaders have questioned a supplier after a single piece of competitor thought leadership.

    • 25% have reduced or ended a relationship because of it.
      If your leaders stay silent, competitors become the perceived “smarter, more future-ready” option.

  • Your employer brand now lives on LinkedIn.

    • 82% of candidates research a CEO’s LinkedIn before accepting a job.

    • Candidates are 4× more likely to join a company with a social CEO.

    • Leaders who are active on LinkedIn are seen as more open, innovative, and aligned with modern culture.

    Visibility creates cultural credibility, especially for high-calibre and emerging talent.

  • Leadership exposure on LinkedIn strongly correlates with employee engagement.
    Research shows a 0.892 correlation, explaining 91.1% of engagement variation.
    Companies with multiple active leaders see:

    • 5× higher engagement

    • 38% greater digital impact

    When leaders communicate consistently, internal trust, clarity, and alignment rise.

  • LinkedIn requires specialist, platform-native expertise and not generic social media support.


    Challenges include:

    • Internal teams manage 7+ platforms, causing quality dilution.

    • Only 15% of thought leadership content is rated “excellent”.

    • 30% of producers don’t know how to use thought leadership strategically.

    • 20% have no measurement process at all.

    High-quality executive communication demands narrative engineering, LinkedIn algorithm mastery, regulatory knowledge, and executive-level writing, a combination most teams are not resourced for.

  • We specialise exclusively in LinkedIn executive thought leadership, combining:

    • Insider knowledge from Alicia Teltz (former LinkedIn Global Client Executive).

    • High-visibility content expertise from Jonny Tooze (100k+ followers).

    • Deep understanding of platform mechanics, leadership positioning, and strategic narrative development.

    This is a level of precision and authority most agencies cannot replicate.

  • Our process is built around executive efficiency:

    • Focused discovery sessions.

    • Minimal input required.

    • Strategic check-ins.

    • Final sign-off only

    We protect leadership time while delivering consistent, high-quality visibility at scale.

  • We have deep experience in regulated, high-compliance environments where PR risk is high.
    We ensure:

    • Legal and compliance alignment

    • Regulatory-safe messaging

    • Narrative control

    • Risk mitigation
      All content is accurate, on-brand, and safe for public leadership visibility.

  • Without a strategic LinkedIn presence, organisations risk:

    • Losing visibility to competitors

    • Lower credibility with clients and partners

    • Reduced trust among employees

    • Difficulty attracting top talent

    • Weaker performance in competitive bids

    • Loss of narrative control to external voices

    • Slower recovery in crisis situations

    In today’s landscape, silence is a strategic liability.

  • Modern stakeholders expect direct, ongoing communication from leadership.
    Silence creates ambiguity; consistent communication builds trust, stability, and confidence, especially in uncertain times.
    Leadership commentary now influences:

    • Market confidence

    • Partnership decisions

    • Investor sentiment

    • Cultural perception

    Visible leaders win more trust, more deals, and better talent.